The first message that the best writing
The current foreign trade communication, it is mainly used in: e-mail and to communicate the guests. I have a lot of people here often do not know how to write letters in the first e-mail marketing to buyers, and buyers back how to do e-mail query text. The first letter in the mail to promote foreign trade in foreign trade business and we might as strangers to each other dealings between the left by the first impression. Some people will be able to give other people a good impression, some others left a bad impression. This impression is good or bad, in fact, as long as each of us really pay attention, but also be able to do a satisfactory conclusion.
In that case, we first buyers of strangers and e-mail exchanges about how to give buyers a good impression of them? I think we have to do a good job in the most important preparatory work: their products to 100 percent familiar with, in particular, to promote their new products, some of their need to do a full range of in-depth understanding. We might as well ask these questions: this time we have introduced the buyer to give the kind of products and marketing of the product which the selling point? We will not be a selling point of many colleagues in the marketing? Our selling point is not now the guests need? Guests may not be needed in the future? And then call letter writing. Know the answers to these questions in, we have to study the following written in English letters and telegrams when the first letter should pay attention to what the details of which are more applicable and effective.
The first letter written in English letters and telegrams, first of all, we must have a good title. To attract the attention of buyers heading, so that buyers can it be possible to open our mail. Like the first time we met and, to dress their beautiful, handsome, spiritual point, to attract people. What title would be attractive, I would like to wish everyone a look at Yahoo\'s product marketing and advertising (in fact a lot of English Web site for all to see), take a look at what other people heading to foreigners to sell their products. A closer look, I would like to know. Very simple, as long as we used to COPY their own practice on OK.
Second, we must be brief and clear. Do not sell the text, not too long. Remember: the simpler the better. Simply the best. But do not forget the simple products of their own selling point. We usually like this to write:
The first paragraph: simple to tell the guests what we have learned that he needs information, is the best word for OK.
In the second paragraph: simple to tell our customers that the product is a professional manufacturer or supplier, we have the superior quality and competitive prices. We are particularly recommend the new product, selling a variety of guests to come. Up to no more than a few words.
In the third paragraph: a detailed description of the recommended products, the more comprehensive the better. Usually the name of the product, performance, materials, FOB / CIF price, product specifications, packaging specifications, technical parameters, payment method, production time, to provide samples of every aspect of the situation, and other details to be done, but it can not be too cumbersome.
In the fourth paragraph: I hope to be able to evaluate and respond to the guests, if you have any questions, please feel free to communicate, we have the first time to give back to the guests. Is the best word.
In the fifth paragraph: In a word, and that is our company\'s contact details, it is best to contain the company\'s e-mail address, the company\'s website. A better Reply to facilitate the guests and more to our understanding.
And many of us are often the problem is too many words to describe the background of our own company, in fact, this is a big mistake. This is because buyers have received a lot of marketing messages every day, with little time to study the background of your company. Buyers often tedious text to do to deal with spam, we may not look hard to write long e-mail marketing. When will the buyer\'s background research we do? May be thinking, and we really took place when the contract business, we will use the time to study the company\'s background. Once, we study the buyer\'s background, it might be a good message: the buyer may have to buy our products. However, to the point where this can not be the first e-mails can do, nor is it the first e-mails to do.
分页标题#e#
2 master to teach foreign trade: for the first time such a complex set back the best
Pan complex, as its name suggests is to return to the guests. This may be extremely important in business communication. Guests may get back to good order, the bad back may be heard.
The following is a direct say on how to respond to the guests.