E-mail is a recognized high-performance low-cost on-line marketing, but do not know if the E-mail marketing of "ethics" rules of the game and often did not get the results, and even been the recipient of a strong protest. If you want to play an effective E-mail marketing functions, please pay attention to the "ten free trade e-mail marketing." E-mail is a recognized high-performance low-cost on-line marketing, but do not know if the E-mail marketing of "ethics" rules of the game and often did not get the results, and even been the recipient of a strong protest. If you want to play an effective E-mail marketing functions, please pay attention to the "ten free trade e-mail marketing."
1. Spam
Some experts suggested that the unauthorized e-mail, there is a constant two rules: First, do not send; Second, if you intend to do first, please refer to the implementation of the first. E-mail marketing tool, you can only be issued after the prior permission of those people (on how to obtain the recipient's permission, there are many methods, such as membership, mailing lists, news items, etc.).
2. No subject or theme of the message is not clear
E-mail recipient is the subject of the first to see the information, whether the content of the e-mail profile, the theme has played very important role. E-mail theme should be short, in order to decide whether to proceed with the recipient to read the contents of the message. Some smart aleck that the ingenuity of the more interesting theme, using the theme and content has nothing to do, and even mystify.
Cite three cases:
(1) the recipient does not respond theme: Who is the sender? Do not know, delete your e-mail.
(2): "an old friend, hello!" The recipient's response: What an old friend? Do not know Oh, is that advertising messages! Ah What kind of friends will definitely be "slaughtered and cooked" the kind!
(3) theme: "Re: Please help me find xx funding? Quot; the recipient's response: I would like for you to the e-mail! Is certainly promoting its Web site, the fact is really the case. The content of the message is:" Wang: Do you want to xx on the information to help you, I found at http:// ... ... "obviously mail advertising, has chosen to pretend to be issued by the error message - Who Mongolia, you!
3. Hide the sender's name
E-mail that gave people the impression that the sender is doing things people may not see otherwise, the normal business activities for fear of leakage of why their true face of this? Such a message, the credibility of its content is very high? There Some e-mail, the sender wrote, "President of the United States", "your friend", "beautiful girl" and so on, and so on. In fact, no matter how you disguise your shipping address or to be conveniently. Conduct online marketing activities, or to let faith-based!